An Automotive Lifestyle Event Unlike Any Other
The Bay Harbor Concours d’Elegance and The Ice Run – Walloon together form a one-of-a-kind celebration of automotive passion, heritage, and lifestyle. These events are more than showcases of remarkable vehicles—they are immersive experiences that capture the artistry, craftsmanship, and spirit of motoring in two of Northern Michigan’s most breathtaking seasons.
In the fall, the Bay Harbor Concours unfolds against a backdrop of fiery reds, golden yellows, and rich ambers, as autumn’s crisp air and lakeside vistas elevate the elegance of the automobiles on display. In winter, The Ice Run – Walloon transforms the frozen lake into a stage of exhilaration and exclusivity, where rare vehicles, precision driving, and alpine hospitality converge to create a spectacle unlike anything in North America.
Designed to stand among the world’s most prestigious automotive gatherings, these dual experiences offer not just glimpses into automotive excellence, but journeys into the very heart of Northern Michigan’s natural beauty—where every season reveals its own unforgettable canvas.
The Bay Harbor Concours d’Elegance is an Exquisite Multi-Event Celebration of Prestige, Passion, and Unrivaled Luxury
The Bay Harbor Concours d’Elegance – October 14 - 18, 2026
The Ice Run – Walloon – February, 2027
2026–2027 marks the beginning of something extraordinary: a pair of signature automotive events designed to elevate Northern Michigan as a world-class destination for enthusiasts, collectors, and the automotive industry alike.
The Bay Harbor Concours d’Elegance
October 14-18, 2026 | Bay Harbor, Michigan
Against the dramatic backdrop of Lake Michigan’s sparkling shoreline and framed by the fiery brilliance of peak autumn color, the Bay Harbor Concours d’Elegance emerges as a refined celebration of elegance, heritage, and automotive mastery. Over the course of five unforgettable days, this international gathering of connoisseurs, collectors, and cultural tastemakers will redefine what a Concours can be.
Guests will experience exclusive showcases of the world’s most significant automobiles—ranging from timeless classics and elegant coachbuilt masterpieces to cutting-edge hypercars, raw and powerful Detroit Muscle, motorsports legends, and so much more. Each vehicle is carefully curated for its historical importance, artistry, and innovation, ensuring a collection that is as diverse as it is extraordinary. Intimate receptions, world-class culinary programs, and carefully crafted hospitality will unfold across Bay Harbor’s most prestigious venues, creating a seamless blend of sophistication, leisure, and spectacle.
But this is far more than an automotive exhibition—it is an immersive celebration of design, performance, and human achievement. From fireside conversations with designers and racing legends to curated experiences with leading manufacturers and luxury brands, attendees will engage with the people shaping the past, present, and future of mobility.
Presented in partnership with the Automotive Hall of Fame, and supported by an elite roster of automotive manufacturers, suppliers, and lifestyle brands, the Bay Harbor Concours is poised to establish itself as a cultural landmark on the international calendar—a world-class stage where elegance and performance converge on the shores of Northern Michigan.
The Ice Run – Walloon
February 2027 | Walloon Lake, Michigan
In February 2027, the frozen expanse of historic Walloon Lake will be transformed into a glittering amphitheater of speed, spectacle, and style as The Ice Run – Walloon makes its highly anticipated debut. Inspired by the legendary allure of “The ICE” in St. Moritz, Switzerland, this extraordinary event will introduce a uniquely American interpretation of winter glamour and automotive passion.
On the crystalline surface of Walloon Lake, rare and iconic automobiles will come alive in motion—ranging from prewar grand prix racers and rally icons to exotic supercars, Detroit Muscle, vintage classics, and modern performance marvels. Guests will witness exhibition runs, curated static displays, and on-ice activations from leading manufacturers, all set against the crisp purity of a Northern Michigan winter.
Like its European counterpart, The Ice Run – Walloon embraces an inclusive spirit, welcoming the public alongside discerning collectors and enthusiasts. Families, first-time visitors, and seasoned aficionados alike will share in the wonder, enjoying elevated hospitality, luxury brand experiences, and engaging activities for all ages. Fire-lit lounges, gourmet winter fare, and curated après-ice gatherings will envelop the event in warmth and refinement, ensuring that the chill of the season only heightens the sense of magic.
By merging timeless automotive artistry with the splendor of Michigan’s winter landscape, The Ice Run – Walloon is destined to become a signature international celebration of beauty, performance, and community, anchoring Northern Michigan as a premier global destination for the automotive lifestyle.
Summary
Together, the Bay Harbor Concours d’Elegance and The Ice Run – Walloon will define a new standard for luxury automotive lifestyle experiences in North America. One celebrates elegance amid the grandeur of autumn on Lake Michigan, the other embraces performance against the crystalline beauty of winter. United, they will establish Michigan as not only the birthplace of the automobile but also the stage for its most glamorous and forward-looking celebrations of heritage, artistry, and innovation.
Additional event details and registration information to follow.